News

Planning consent for the new Little Waitrose store has been granted by Bromsgrove District Council. The store will be built on the town’s former Market Hall site and will anchor the regeneration scheme, which the local authority has been promoting to potential businesses.

Developer, the Hinton Group, expects to start construction of the 16,000 sq ft convenience store shortly. The completed store is expected to create 60 new jobs for the town.

Completion is expected in the first quarter of next year and the current car park on the site is being retained and refurbished to accommodate shoppers using the store.

In a deal brokered by Worcestershire commercial property consultancy GJS Dillon, the 1.78 acre former Market Hall site on St Johns Street, at the southern end of the town’s High Street, was acquired by the Hinton Group from Bromsgrove District Council and will be built out in two phases, starting with the new Waitrose Store.

The site currently comprises a council-owned car park, plus two buildings fronting on to Worcester Road. The former Market Hall site is regarded as one of the key gateways into the town centre and has been identified in the Bromsgrove Town Plan as an important new retail-led mixed use location, which will add to the overall retail offer and create an anchor at the southern end of the town.

John Dillon, managing director of GJS Dillon said: “Securing planning permission for the Waitrose store will have a positive effect on this traditional Worcestershire market town which already has a thriving and busy community. Bromsgrove is a popular town with a resident population of circa 30,000 people and a catchment population in the region of circa 90,000 people, and this development will help draw more shoppers to the town centre.”